Reborn in 1990: From Unemployed to Handbag Tycoon

In his later years, Cheng Shi, owner of a leather goods empire, looks back on a life filled with regret. In his past life, he clung to a stable job, dragging his family and friends into unemployment and forcing them to struggle, ending in tragedy. After a sudden accident, he returns to the eve of the 1990 layoffs. This time, Cheng Shi decisively gives up his factory quota, starts a leather business with scrap machinery, ruthlessly cuts ties with his calculating fiancée, sets up stalls with his childhood friend and younger sister to attract customers, secures large-scale factory orders, takes in dozens of laid-off workers to start a business together, seizes the era's opportunities to build a brand, leads everyone to achieve wealth steadily, and finally becomes a handbag industrialist renowned across the nation and abroad.