My Rival Always Wants to Snuggle Me

College student Yu Yingying accidentally loses her memory and mistakes her rival, Jiang He, for her boyfriend. Wealthy heir Jiang He finds this amusing and plays along, pretending to be her couple. Amidst hilarious daily life, the two break through past barriers and develop feelings, yet they face deliberate obstruction from Jiang He's childhood sweetheart and fierce opposition from both families due to status differences. Facing the gap in their identities and buried misunderstandings, they must solve the mystery of her amnesia while overcoming numerous obstacles. Can this relationship born out of a mistake evolve into true love?